Digital Media And Its Effects On Today s Age Essay

The best way to communicate in today s age is through digital media. When reaching out to the masses digital media is both fast and convenient as it allows us to reach out to millions of people in a matter of seconds. Large multi-million dollar corporations use digital media to reach out to an individual on the subways of New York City or someone who is on a fishing trip in the deep woods of North Carolina. In recent years, the United States Military has undertaken corporate digital media strategies in order to both project an image and recruit potential applicants. Just a few years ago local recruiters would sit at their offices, smiling and dialing, and looking for perspectives recruits by dialing direct to home telephones. As home telephones are giving way to new means of communications such as smart phones, tablets and wearable communication technologies, days of the old telephone system to cold call potential applicants in their homes is slowly but surely disappearing. Digital a nd social media is the present and the future for most if not all organizations to achieve their marketing and or strategic communications goals. The United States Military s target audience are seventeen to twenty-nine year old applicants who are increasingly spending the majority of their waking hours utilizing digital media. This paper will attempt to demonstrate whether or not the United States Military is achieving its recruitment goals through an increase in digital and social mediaShow MoreRelatedCyber Bullying And Its Effects On Children866 Words   |  4 PagesThe Internet is another media outlet that is abundant with violent content. Studies show that 90% of American teenagers use the Internet which is vastly unregulated (Lenhart). Thus, children have easy access to pornography, websites with cruel and racist content, and real-life scenes of violence. 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